Kathleen Armentano
A freelance writer and website publisher, Kathleen has spent over 20 years researching and writing for B2B corporate America and graphic design agencies focusing on specific marketing and promotional efforts aimed at different levels of channel distribution: distributors, wholesalers and retailers. From newsletters and direct mail to websites and marketing collateral, Kathleen has written words to motivate the customer to take action, improve branding and increase sales. She spent ten years writing for Symbol Technologies (now Motorola) about its high-tech applications in the mobile workplace.
In addition to writing for Suite 101, Kathleen is currently busy publishing The Godmothers Club — a place where women can honor women who have helped them for a reason, a season or a lifetime, and a place to pay it forward so they can help others.
When not writing, she can be found whipping up healthy, gourmet meals, exercising, on the golf course, or day dreaming about vacations on her bucket list.
Latest Articles
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The Best Golf Balls for Novice, Bogey and Scratch Golfers
A guide to the best golf balls for novice, bogey and scratch golfers. Whatever your handicap, knowing your swing speed matters when choosing a golf ball.
Feb 25, 2011
- Kathleen Armentano
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Playing the Best Golf Ball for Your Swing Can Lower Your Score
Playing the best golf ball for your swing can lower your score. Test and compare golf balls for distance, accuracy, feel, trajectory and improve your game.
Feb 25, 2011
- Kathleen Armentano
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Why Playing the Right Golf Ball Can Improve Your Game
Why playing with the right golf ball can improve your game. How to understand your level of play and how the construction of the golf ball affects shots.
Feb 25, 2011
- Kathleen Armentano
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When Pairing Beer and Food From a Menu, Which Gets Ordered First?
A guide to pairing beer with food from a menu. The ABC's of understanding beer. Learn how to create balance between beer & food that pleases the palate.
Feb 10, 2011
- Kathleen Armentano
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Matching a Beer Brand to the Right Beer Glass
How to match beer brands to beer glasses. Industry experts believe the shape of the beer glass impacts the development and retention of the beer's head.
Feb 8, 2011
- Kathleen Armentano
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Beer Sommeliers Professionally Certified by the Cicerone Program
A beer sommelier trained by Cicerone Certification Program is a beer professional knowledgeable about brands, pairings, styles, culture, flavors & more.
Feb 7, 2011
- Kathleen Armentano
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Best Towns to Raise Kids in 2011: Affordable and Family Friendly
A list of family-friendly, affordable communities for middle-income earners. Ethnically diverse towns with good schools, low crime & family fun.
Feb 7, 2011
- Kathleen Armentano
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Luxury Brands Form Strategic Alliances to Increase New Business
Luxury brands form strategic alliances to increase new business. Fusion marketing explained. Partnerships for secondary markets. Collaborative Marketing.
Feb 5, 2011
- Kathleen Armentano
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Can Twitter Improve Brand Loyalty for the Luxury Industry?
Ways luxury stores can use Twitter to improve brand management. Bolster trust & loyalty. Improve customer service & feedback. Leverage brand through tweets.
Feb 5, 2011
- Kathleen Armentano
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Should Luxury Brands Use Facebook to Attract Wealthy Friends?
Should luxury brands use social media strategies to turn wealthy customers into Facebook friends? How to measure a social media marketing campaign.
Feb 5, 2011
- Kathleen Armentano
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